All Posts

The Deep Dive: Spotting Smart Management (and Bad Payers) In the final part of our dashboard guide, we are looking at the "Management Metrics." Anyone can grow revenue by spending a fortune. But can they generate a return on that spending? And do they treat their suppliers fairly? These four charts peel back the layers of the P&L to show you the quality of the decisions being made at the top. Here is how to interpret the final set of charts on the Reportly dashboard. 1. Cost

The Survival Kit: How to Spot Financial Risk Before It Bites You can have great revenue and a cool product, but if you run out of cash, it is game over. In this edition of our dashboard guide, we are looking at the Risk Metrics . These four charts reveal the financial stability of a company. They tell you if the business is built on solid rock or if it is living on borrowed time. Here is how to read the warning signs on the Reportly dashboard. 1. ROCE % (Return on Capital Emp

The Efficiency Engine: How to Spot a Well-Run Business In our last post, we looked at the "Core Four" (Revenue, Profit, etc.) to gauge the size and basic health of a company. Today, we are going deeper. We are looking at the Efficiency Metrics . These charts reveal the quality of the management team and the internal culture of the business. Is this a lean, mean machine? or a bloated giant burning cash? Here is how to interpret these four charts on the Reportly dashboard. 1. P

The "Core Four": How to Read the Vital Signs of Any Business When you are assessing a company—whether you are looking to work there, sell to them, or invest in them—you don't always need to get lost in complex ratios. Often, the story is hidden in plain sight within the four most basic charts: Employees , Turnover , Cost of Sales , and Net Profit . Here is how to read these charts on our dashboard and what they tell you about the company's reality. 1. Employees (Headcount) Wh

In the first part of our Financial Health Check  series, we looked at the VFX industry’s struggle for stability. This week, we pivot to a sector that has finally found its footing: UK Digital Banking . For years, the headlines were dominated by user growth numbers and valuation hype. But in 2025, the game has changed. It is no longer about who has the most  customers; it is about who has the best  business. We analysed the latest data for Monzo , Starling Bank , Revolut , and

Financial data shouldn’t be a chore to interpret. Whether you are benchmarking your own company’s performance or keeping an eye on the wider market, you need a view that is clear, objective, and—most importantly—human-readable. We’ve built Reportly  to bridge that gap. This quick walkthrough shows how to use our dashboards to: Benchmark your company health against industry averages Compare your yearly financials against others Understand the "trajectory" of a company to see w

Here is a quick video guide on how to get started with Reportly. How to create dashboards, add companies and finally view the result. If you have any questions feel free to get in touch via out contact page .

The last five years have been a brutal stress test for our industry. First, the pandemic shut down physical production. Then, just as we were catching our breath, the WGA and SAG-AFTRA strikes turned the tap off again. We all felt the impact, but what did that chaos look like on the balance sheets of the larger companies? I want to take a dive into the "VFX Companies"  dashboard on Reportly, which tracks the financial health of 14 of the UK's leading studios . You can explore