Q: What exactly is Reportly? Reportly is a financial intelligence tool that turns complex Companies House data into clear, strategic insights. Instead of just showing you a raw credit score, we use AI to analyse the entire financial history of a company, giving you a plain-English explanation of its performance, efficiency, and stability.

Q: How does the "Financial Health Score" work? Our proprietary algorithm calculates a single score from 1-100 based on a company's solvency, efficiency, and liquidity. It’s not just a snapshot of today; we track this score over the company's entire history. This reveals the "trend" behind the number—showing you if a business is strengthening, stagnating, or in a hidden decline.

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Q: What is the difference between a "Report" and a "Dashboard"?

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• A Report is a deep dive into one single company. It includes their full financial history, health score, and AI narrative.

• A Dashboard is where you compare companies. You can group multiple businesses (e.g., your own company vs. 5 competitors) to see side-by-side how their health score compares.

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Q: Does this work for any company? We can generate reports for any Limited Company (Ltd) or LLP registered in the UK. We pull data directly from Companies House. 

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Q: How far back does the data go? We do not place limits on history. If a company has filed digital accounts for the last 20 years, we process and visualise all 20 years. This allows you to spot long-term "boom and bust" cycles that a standard 3-year credit report would miss.

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Q: Why does the report take time to generate? We chose to optimise for price rather than instant speed. Other platforms charge high fees to cover the cost of maintaining massive, pre-calculated databases for instant access.

Reportly runs on-demand. We process the raw data only when you request it. This takes on average 5 minutes, but it means we don't have to charge you expensive subscription fees to cover server costs for data you aren't using.

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Q: Will the company know I’ve searched for them? No. Your search is 100% anonymous and the data is publicly available anyway, we just make it easier to process and understand.

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Q: How do "Credits" work? One credit equals one company. When you use a credit, you unlock that company's report and full historical data forever. You can view that report as many times as you like without paying again. You would only use another credit if you wanted to re-process the company next year to pull in new financial filings.

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Q: Do my credits expire? No. Your credits are yours to keep until you use them. Whether you buy 5 or 50, they will sit in your wallet indefinitely until you are ready to run a report.

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Q: What specific metrics can I see? Beyond the basic Profit & Loss, we visualise advanced diagnostic metrics including Employee Productivity (Revenue per employee), Cost Efficiency, Liquidity Ratios, and Year-on-Year Growth. Our graphs help you diagnose why a company is succeeding or failing, not just if they are.

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Q: Can I export the data? Yes. Pro Members can export data to professional CSV formats. This allows you to pull the raw financial numbers and ratios into your own Excel models, board packs, or internal presentations.

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Q: What if a company has no data? Occasionally, very new or dormant companies have insufficient data filed to generate a useful report. If you unlock a report and find it empty or unhelpful, please contact us. We stand by our value promise and will happily refund the credit to your account.